Commercial Video Production in Toronto

Hook them in.

Call this whatever you want: a commercial, a TV spot, a digital video, a pre-roll ad, a piece of social content. The point is, if it’s narrative – if it has actors and sets and costumes and dialogue– our professional video production team can make it for you. We love telling stories with interesting characters and compelling situations.

COMMERCIAL EXAMPLES

VIDEO TYPES

As we said up top, the word ‘commercial’ can mean a lot of things... or it can mean nothing, if you're asking a jaded Gen Z influencer-type. (They’d probably just call it a ‘sponsored post'). Here are some of the kinds of video projects we make under the bracket of "narrative commercial."

DIGITAL ADS

Whether it’s a pre-roll ad that plays before a YouTube video, or a sponsored social post that you see while scrolling through your feed, these ads find you where you live. Not only that, they can be targeted directly to your customers. You can find thin slivers of your demographic and show them an ad that’s tailored to their wants and needs.

There’s a reason why this form of video marketing is the most popular; it works. It gets people clicking and buying, but only if it’s well-done and entertaining. Get it wrong and your brand videos become a nuisance; get it right and you’re a market leader.

TV SPOTS

In the age of streaming, it goes without saying that TV is not what it used to be. While traditional TV is still playing everywhere you look, from dentist’s offices to gyms to bars and restaurants, it’s not the dominant form of video content that it once was.

Still, there’s a level of prestige that comes with TV commercials. They win the big awards, and any major campaign worth its salt is going to lead with a juicy 30-second spot. As long as the Superbowl plays on TV instead of Netflix, this format will remain the height of advertising.

SOCIAL CONTENT

There’s nowhere people like to spend more quality time these days than on social media. That’s when, whenever we do a longer ad for a client, we’ll cut up the video footage into bite-sized chunks and change the aspect ratio to square or story-size, so that they can post it on TikTok and Instagram and have it blend right in.

Sometimes we go even further, and create high-quality video content that’s organic and natural to social. The goal is to create pictures and videos that feel indistinguishable from any other post a user might see in their feed. This takes the skill and craft of authentic influencers, so we’ll often hire those people to create that content alongside us while we shoot the video project.

Frequently asked questions

How long should a commercial be?

Making awesome videos is not about how long it is, it’s about what you do with it. Or, to put it another way; if it’s good, people will watch no matter how long it is, and if it’s bad, they won’t stick around for longer than the 5 seconds it takes to press ‘Skip Ad’.

Our commercial and promotional video production services will typically produce videos based around one longer ‘flagship’ video that tells the full story and covers all the marketing messages. Then, in post-production, we’ll cut it up into smaller versions that just focus on one message in particular, optimized for social media. It’s our belief that, after you go through pre-production and get the film crew and the actors gathered at the location, you should get as much useable material out of the production process as possible.

So perhaps the question shouldn’t be, how long is any one video, but rather – how many videos can we get out of 1 day of shooting?

We may want to make changes in the future. Do you keep a backup of our footage?

Yes, we keep your raw footage and the entire editing project forever. We don’t charge for this; we keep it for the very reason that you may need it someday. There are many ways you can change a corporate video down the line; for instance, if your app or website ever changes, our production services can swap the new redesign into the existing footage of the blank phone or computer.

If you come back to us in six months or a year and ask for changes to make to the existing videos, or entirely new edits to be made from the existing footage, then we will charge for that. But if you want the footage itself, we’ll give it to you happily, and for free; after all, it belongs to you.

We may want some product pictures during our commercial production. Do you do photography?

Yes, we do offer photography, although we’ve learned from experience that it’s very difficult to do a full-blown photo shoot at the same time as a video shoot. Many clients ask us for this, because they want to get as much content out of the shooting day as possible, and take advantage of the actors holding their products in the rented location.

We recommend adding an additional half-day to just focus on the photography, rather than trying to cram it into the video shoot. Videos and photos require different lighting set-ups, and both take a lot of time to do well. The best thing to do is hire the actors and the location for another half-day after the video shoot, keep the wardrobe, set design and all the necessary equipment in place, and do the photos as their own thing. It’s more costly, but you’ll be much happier with the results.

"When our firm reached out to Minifridge Media, we had a very specific goal in mind: tell a story and tell it well. Without a doubt, they captured our objectives impeccably. In the end, we were left with a product that has enhanced our business and brand far beyond our expectations."

Promotional and Commercial Video Production Company in Toronto

WE MAKE COOL

COMMERCIALS

Hook them in.

COMMERCIAL EXAMPLES

VIDEO TYPES

DIGITAL ADS

TV SPOTS

SOCIAL CONTENT

Frequently asked questions

S. Robichaud
Lead Counsel, Robichaud's

WE MAKE COOL

COMMERCIALS

Hook them in.

COMMERCIAL EXAMPLES

VIDEO TYPES

DIGITAL ADS

TV SPOTS

SOCIAL CONTENT

Frequently asked questions

S. Robichaud Lead Counsel, Robichaud's

Let's discuss your video project.

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S. Robichaud
Lead Counsel, Robichaud's