RELIABLE UBERLIGHT FLEX
"ANY SHAPE YOU CAN IMAGINE"
THE BRIEF
The Uberlight Flex is a flexible tasklight with many features. You can use it for specialized hobbies, like model painting or woodworking, or you can use it for everyday activities, like reading, doing schoolwork and taking selfies. We could have done a simple montage video that showed all these activities, but that seemed kinda obvious.
THE Videos
Instead, we came up with a funny, conflict-filled story that would naturally feature all the use-cases of the Uberlight. A hobbyist father and his teenage daughter both want the light for different things, so they steal it back and forth from each other, until finally the dad gets fed up and just buys another one. It’s a happy ending for the characters, and for the client!
THE OUTCOME
This video had an overwhelmingly positive response on Facebook. It achieved a view-through rate of 33%, which is unheard of for a 2-minute commercial. That means that out of the 400K people who saw it, 135 thousand people chose to watch the entire thing! There were 1.3K likes, 262 organic shares and 203 comments, with multiple people calling it “the best commercial I’ve ever seen.”
